5 User Interface Mistakes That Drive Customers Away
When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds — and you can guarantee that level of expectation translates to apps, too.
And yet it’s common to see websites and apps launch with glaring UI mistakes that drastically degrade the user experience. In this article, we will discuss five of the most common (and therefore most frustrating) UI mistakes found in websites and native mobile applications. But first, let’s look at the differences and similarities between user interface (UI) and user experience (UX).
UI vs. UX: What’s the Difference?
It’s easy to confuse user interface and user experience. After all, the former dictates much of the latter. But it’s important to know the difference:
User Interface Definition: UI is the means by which a human interacts with a computer system. It’s a way to guide a user through visual representations through the interface. So background colors, fonts, buttons and icons all fall under the user interface.
User Experience Definition: UX is all about how people interact with your brand, which includes how they interact with your website and app design (also known as the UI, remember?). However, UX isn’t limited to that — it also encompasses a user’s interactions with your products, services, sales reps and so forth.
Amit Bhaiya, the co-founder and CEO of DotcomWeavers, provided some extra context on the key differences between UI and UX: “UI design focuses on the various elements of the site. Think, ‘what happens when I hover over this button?’” he said. In contrast, UX design focuses on, “delivering a smooth and cohesive experience that the user of the site can effortlessly navigate. This involves thinking through how all elements can come together to deliver a seamless, elegant experience for the users. UX design also decides where to place the call-to-action buttons and messages, in order to ensure it is visible and intuitive.”
Source: CMS Wire, May 29 2018